To maximize profits from Bitizens (and fun for them), players need to spend time in the games. Although it’s not that much time required and it’s fun to play, at certain moments players might not have that time available.
Moreover, wanna-be-players may not yet own a Bitizen but would love to play and get to better know this amazing Metaverse.
The Scholarship System, coming soon in the Phase 2, solves both problems by connecting those people. It’s profit maximization to some and the offering of Free-to-Play to others at the same time - not too shabby!